The code of conduct These are rules set by the BCAP. 5.1: Advertisements that are suitable for older children but could distress younger children must be sensitively schedules This means we can't show nothing past 9.00 as that's when most children's show finish and are the child mostly goes sleep around that time , in order to prevent this we will only show our advert past 9.00 as then it will appeal to more parents at the time 5.2 advertisements must not condone, encourage or unreasonably feature behaviour that could be dangerous for children to emulate This means that we will not show anything the child will be encouraged to do, for example if a child is getting bullied we will not show the fight scene as the child will start to do it. Another example is that if a child is diabetic and needs to inject them self him a needle, we will not show ANY children with injection as it is a massive danger for the child as it may cause serious harm if a child st...
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