Btec L2 digital creative media production

proposal ·          Audience With our advert we will be targeting young adults. This is because we want them to understand and realise how people with disabilities are living and how hard it is for them. ·          Platform We want our advert to be an internet advert. For example YouTube has adverts shown before the video is played. We want this because young adults are on consistently on the internet to help them with work or just to use social media. I think this is the best way people will realise and pay attention to our advert. ·          Length We want the advert to be between 1-2 mins. We would prefer a short advert because when watching long adverts it’s easy to get distracted and bored. We don’t want the viewers to lose concentration when watching our advert. ·          Summary Our advert will be more of a narrative piece and it will show images of children suffering from disabilities and other problems great ormond street hospital helps their pat

romeo and juliet, americean horror story, doctor who and luke cage from Aaron NAndra

Horizontal integration- It is the same level of value within a company Two or more companies work together in an industry in order to produce a product EXAMPLEs-  Volkswagen who Owns Porsche   Cadburys and Kraft foods Advantages The company will be able to sell the same worldwide Reduction in cost Disadvantages The costs More work Anti-trust  Vertical integration- It is when the process is done with more than 1 step and is controlled in a single company so that companies stock can increase  There are 3 types Backward (upstream) When the companies owns some of the product and uses some of the product in its own brand Forward When one company is owned by another company Balanced, When the company sets up to supply the main company with all the goods Advantages Less cost on transport More chances to have different increased inputs 

Unit 1B – Audience Profiling You are going to explore audience profiling and consumer behaviour through data or research results: profiles (consumer, reader, gamer, surfer, and listener and Viewer.) Demographics 1.      Age 2.      Gender 3.      Class 4.      Race 5.      Geographical Location Task 1: For your campaign, in groups create your own audience profile from your research (primary and secondary). Who will be your target audience? Things to cover/complete Completed and uploaded to your blog? 1.        Purpose of audience profiling for your campaign The purpose is in order for an audience profile is because without it we would not get a rough idea who our main target audience is 2.        Using research data to develop a profile. We have made a survey where we found out and what we need for the advert, and from our research we survey we had gathered that our primary audie

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The code of conduct These are rules set by the BCAP. 5.1:  Advertisements that are suitable for older children but could distress younger children must be sensitively schedules This means we can't show nothing past 9.00 as that's when most children's show finish and are the child mostly goes sleep around that time , in order to prevent this we will only show our advert past 9.00 as then it will appeal to more parents at the time 5.2 advertisements must not condone, encourage or unreasonably feature behaviour that could be dangerous for children to emulate This means that we will not show anything the child will be encouraged to do, for example if a child is getting bullied we will not show the fight scene as the child will start to do it. Another example is that if a child is diabetic and needs to inject them self him a needle, we will not show ANY children with injection as it is a massive danger for the child as it may cause serious harm if a child st

Strengths from Aaron NAndra S.W.O.T analysis –after Strengths ·          There are more people that know about the charity ·          More young people are aware of the charity as we did a survey that asked young people certain questions about great Ormond  street Hospital Weaknesses However when we did do the survey but only 4 people did so we could not get a wider range of information. Another weakness is if we had gotten more research as we could further develop our idea for our campaign, being more children’s charities, how they help the kids O- we will be able be more aware of children's charity Some people will now know where the charity is T- however from  our primary  target was a 16-19 yrs old but we didnt have enough evidence to conduct a full research

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Secondary research Children in need barnardos from Aaron NAndra

Ownage pranks types of audiences youtube from Aaron NAndra https://www.youtube.com/watch?v=EVSbMyWKdDQ

Most shocking second a day video from Aaron NAndra

interview 2 adults which devices do they use apps'/features how often how important isthe technology is digital digital tech good or bad  to them Interview 1 (mum) 1. Phone,computer,laptop(work), 2. Social media apps like Facebook, candy crush , flashlight 3. daily 4. important , because you get closer and can interact easier 5. good, et things quicker Interview 2 1. computer, phone 2. Barclays app to pay bills, or weather, whats app 3. uses phone daily and computer time to time 4. important as everything 20 yrs ago the techongly was basic now its much more advance 5 good because its quicker but bad because it affects young people's health Unit 1A.4 Multimedia Technology and Consumption: Research project Use this structure: ·         Introduce the topic: How do we consume digital tech nowadays? Include connectivity, convergence, interactivity and personalisation ·         Do some interviews with at least two young people, and two olde

https://docs.google.com/document/d/1JJ0YHx8ryy0t-3806ZCQSi7MGx5kT1YLgP7GemEQmsI/edit # hw - write up a detail analysis on a docs 5th oct# crimewatch task -moving image productions- key features from Aaron NAndra Task 1a tv drama (doctor who) from Aaron NAndra TAsk 1b -crimewatch facts from Aaron NAndra Task 1 c - football from Aaron NAndra