b

Unit 1B – Audience Profiling
You are going to explore audience profiling and consumer behaviour through data or research results: profiles (consumer, reader, gamer, surfer, and listener and
Viewer.)

Demographics
1.     Age
Text Box: Psychographics 1. Interests 2. Beliefs 3. Values 2.     Gender
3.     Class
4.     Race
5.     Geographical Location

Task 1:

For your campaign, in groups create your own audience profile from your research (primary and secondary). Who will be your target audience?


Things to cover/complete
Completed and uploaded to your blog?
1.       Purpose of audience profiling for your campaign
The purpose is in order for an audience profile is because without it we would not get a rough idea who our main target audience is

2.       Using research data to develop a profile.
We have made a survey where we found out and what we need for the advert, and from our research we survey we had gathered that our primary audience will  be 16 to 71 year olds


3.       Use of demographics (gender, age socio-economic background, race, occupation, income, education).
Our audience will be 0-16 male or female any race that is unwell who lives in London, who is eligible for treatment. And our secondary audience is parents 18+ that have children who seriously unwell and live around the London area as well
4.       Patterns of consumer behaviour (genre choices, products consumed, impact of technology).
https://www.youtube.com/watch?v=9bZkp7q19f0
This is a music video, by PSY called Gangnam Style which has 2,687,447,190 views. This was the 1st ever YouTube video that hit 1 billion views and also has a unique dance move.
5.       Data (box office, sales figures, ratings, circulation, website hits).
Titanic – 1997 2nd most highest grossing film which had a budget of 200 million USD, and a box office of over 2.1 billion USD

Comments

Post a Comment

Popular posts from this blog

task 1a

Image
The 3 ideas which i have are famous footballers who were born in East London and how successful there have been , with their careers . The second idea that i have is about colleges and how the different courses and the history of the different colleges if there are successful or not . The third idea is different actors who are born in east london and the tv shows/Films the actors/actress have been in. I will use e-zine as the published product . Also A dps. The ways i could publish it is using a online magazine or snapchat as alot of people use snapchat. Another way that i will use digital products is using a kindle as more and more people are starting use a kindle.
Read more

BCAP codes and problems

The code of conduct These are rules set by the BCAP. 5.1:  Advertisements that are suitable for older children but could distress younger children must be sensitively schedules This means we can't show nothing past 9.00 as that's when most children's show finish and are the child mostly goes sleep around that time , in order to prevent this we will only show our advert past 9.00 as then it will appeal to more parents at the time 5.2 advertisements must not condone, encourage or unreasonably feature behaviour that could be dangerous for children to emulate This means that we will not show anything the child will be encouraged to do, for example if a child is getting bullied we will not show the fight scene as the child will start to do it. Another example is that if a child is diabetic and needs to inject them self him a needle, we will not show ANY children with injection as it is a massive danger for the child as it may cause serious harm if a child st
Read more