b

Unit 1B – Audience Profiling
You are going to explore audience profiling and consumer behaviour through data or research results: profiles (consumer, reader, gamer, surfer, and listener and
Viewer.)

Demographics
1.     Age
Text Box: Psychographics 1. Interests 2. Beliefs 3. Values 2.     Gender
3.     Class
4.     Race
5.     Geographical Location

Task 1:

For your campaign, in groups create your own audience profile from your research (primary and secondary). Who will be your target audience?


Things to cover/complete
Completed and uploaded to your blog?
1.       Purpose of audience profiling for your campaign
The purpose is in order for an audience profile is because without it we would not get a rough idea who our main target audience is

2.       Using research data to develop a profile.
We have made a survey where we found out and what we need for the advert, and from our research we survey we had gathered that our primary audience will  be 16 to 71 year olds


3.       Use of demographics (gender, age socio-economic background, race, occupation, income, education).
Our audience will be 0-16 male or female any race that is unwell who lives in London, who is eligible for treatment. And our secondary audience is parents 18+ that have children who seriously unwell and live around the London area as well
4.       Patterns of consumer behaviour (genre choices, products consumed, impact of technology).
https://www.youtube.com/watch?v=9bZkp7q19f0
This is a music video, by PSY called Gangnam Style which has 2,687,447,190 views. This was the 1st ever YouTube video that hit 1 billion views and also has a unique dance move.
5.       Data (box office, sales figures, ratings, circulation, website hits).
Titanic – 1997 2nd most highest grossing film which had a budget of 200 million USD, and a box office of over 2.1 billion USD

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