Unit 1B – Audience Profiling You are going to explore audience profiling and consumer behaviour through data or research results: profiles (consumer, reader, gamer, surfer, and listener and Viewer.) Demographics 1. Age 2. Gender 3. Class 4. Race 5. Geographical Location Task 1: For your campaign, in groups create your own audience profile from your research (primary and secondary). Who will be your target audience? Things to cover/complete Completed and uploaded to your blog? 1. Purpose of audience profiling for your campaign The purpose is in order for an audience profile is because without it we would not get a rough idea who our main target audience is 2. Using research data to develop a profile. We have made a survey where we found out and what we need for the advert, and from our research we survey we had gathered that our primary audie